Oh so green

January 4, 2012

I’m kind of diggin’ Ciba Vision’s packaging of Clear Care. If you are a contact lens wearer like me, you may be familiar with the product. Until recently I’ve been wearing daily disposable lenses that I really love. But I found a montly lens that seems to provide better vision … and requires Clear Care.

Instead of 18 kazillion layers of packaging and 11X17 paper folded down to 1/2-inch thick to fit in the box, Ciba Vision prints all that excess stuff – they call it “supporting information” – on the inside of the box. Now that’s the stuff most of us don’t read anyway so probably nobody misses it.

I was looking for one particular fact and went searching for it. Side of the box says, “See carton inside flap for supporting information.” To make it even better, Ciba Vision makes sure the box opens easaily once you open the “Tamper Resistant” top.

In this era of over-packaging, this makes me happy. We Americans are still wasteful with all our things, but little steps like this can make a difference.


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